Cristiano Ronaldo net worth 2024: Endorsements, businesses, salary, cars houses, assets
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Besides his outstanding football achievements, Cristiano Ronaldo has evolved into an international phenomenon and an accomplished businessman. With a net worth of approximately $800 million (766 million euros), the Portuguese legend is considered one of the wealthiest footballers of all time as a result of his extraordinary performance on the field and smart business acumen off of it.
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How does Lionel Messi's business acumen and investment knowledge compare to Cristiano Ronaldo?
Throughout his illustrious career, Ronaldo has won some of football's most expensive trophies, broken records, and built a devoted following across several continents. Starting with Sporting Lisbon before making notable stops at Manchester United, Real Madrid, and Juventus, Ronaldo's career is defined by an unrelenting motivation, an unmatched work ethic, and an obsession with achieving greatness.
His impact on the football scene transcends his achievements and numbers. With his unwavering dedication and perseverance, Ronaldo has revolutionised the concept of a professional athlete. His unrelenting dedication to achievement inspires young football players and sports fans across the globe.
Ronaldo goes down as the all-time top scorer in the UEFA Champions League and a five-time Ballon d'Or winner in football's history. Examining the various facets of Cristiano Ronaldo's wealth, this article offers a comprehensive analysis of his fortune as well as the elements influencing it.
Along with his fashion, fitness, and hospitality efforts and significant income, this piece will also examine his investments, endorsement deals, and football contracts. We additionally highlight his humanitarian activities, which demonstrate his capacity to strike a balance between his immense wealth and his dedication to helping others.
By the conclusion of this piece, readers will have a comprehensive understanding of Ronaldo's riches and the factors that have helped him ascend to the top of the list of the most successful footballers.
Football contracts and salary
Thanks to his extraordinary legacy and relentless dedication to perfection, Cristiano Ronaldo now ranks among the most recognisable football players in the world and also one of the most paid sportsmen worldwide.
A number of contracts that have helped him attain success financially have mirrored his consistent athletic accomplishments and expanded brand influence off the field. Every contract he has inked throughout his career has helped shape his financial legacy, which is currently valued at over $1.5 billion in earnings as evidence of his impact both on and off the pitch.
Early career earnings: Sporting CP and Manchester United
As a young player who emerged from one of the globe's finest football academies into the senior squad at Sporting CP in 2002, Ronaldo earned a paltry 1,500 euros a month—a pay commensurate with his career. However, Manchester United recruited him in 2003 after scouts from across Europe heralded his potential.
With this, his income started growing substantially after the Red Devils offered him a monthly salary of 150,000 euros, an enormous pay rise fitting for his stellar track record.
His salary had climbed to 380,000 euros a month by the end of his first season in England, thanks in great part to his explosive rise to superstardom under Sir Alex Ferguson and his key influence on the team's performance. This signalled the beginning of Ronaldo's meteoric ascent in terms of achievements and earnings.
Real Madrid
Ronaldo consistently won the Premier League and a Champions League during his six-year spell at United before joining Real Madrid in 2009 for a world-record 94 million euros. His annual remuneration also soared significantly, with Madrid initially offering him 9.1 million euros, indicating their confidence in his leadership skills to guide them towards European dominance.
Regular contract negotiations with Real Madrid resulted in an annual paycheck of 21 million euros, and by 2017, Ronaldo's annual compensation had risen to 25.2 million euros (about 2.1 million euros per month) after four Champions League triumphs with his club, placing him among the top-paid sportsmen in the world.
Considering these footballing achievements, Ronaldo demanded greater compensation to match Lionel Messi and Neymar, who were both earning over 40 million euros at Barcelona. By that time, Ronaldo had emerged as Real Madrid's all-time top scorer across his nine-year stay in the country.
Juventus and return to Manchester United
Nevertheless, president Florentino Pérez rejected the request, and he departed the club afterwards, electing to join Juventus in 2018 after receiving a 31 million euro yearly salary offer.
Considering Ronaldo's primary role in their Champions League campaign, Juventus's aspirations were evident in this prohibitively costly contract. Unfortunately, the COVID-19 epidemic seriously crippled the club's financial standing, thus rendering it nearly impossible to sustain Ronaldo's pay.
Given the market reality and United's assessment of his performance at that stage of his career, Ronaldo returned to Manchester United in 2021, albeit at a lower salary of 26.8 million euros a year.
Ronaldo's current salary: Al Nassr
Ronaldo's financial trajectory changed dramatically in December 2022 when he signed with the Saudi Arabian team Al-Nassr. This deal notably underscored Ronaldo's enduring worldwide appeal and the considerable financial resources of the Saudi Pro League.
Al-Nassr's record-breaking $200 million annual contract reaffirmed Cristiano's standing as the best paid football player globally. It also cemented his legendary status in the field of sports revenues.
The contract, which runs until 2025, vividly highlights his new, ostentatious lifestyle: a private plane for travel, a lavish Riyadh residence, and comprehensive family support, including flights and lodging.
Aside from his on-field duties with Al Nassr, Ronaldo has pledged to represent Saudi Arabia in its bid to host the 2030 World Cup.
Given his ambassadorial and playing commitments, Ronaldo's Al Nassr contract—which is worth around $500 million—indicates his unparalleled prominence in the sports world.
It also includes a clause allowing him to be loaned to Newcastle United, a club financed by Saudi Arabia's public investment fund, should they be Champions League eligible.
Al-Nassr is undoubtedly adopting an elitist stance towards Ronaldo's contract, essentially granting some degree of influence over club decisions, including the power to dismiss the manager at whim.
In place of his long-time agent Jorge Mendes, Ricardo Regufe, Ronaldo's close companion, oversaw the negotiations for this historic deal. Regufe was compensated 30 million euros for his role in organising the acquisition.
As he continues to thrive in Saudi Arabia, Ronaldo has joined an exclusive club of sportsmen, including Tiger Woods and Michael Jordan, who have generated earnings topping one billion dollars.
Ronaldo's global sponsorships—long-term partnerships with firms like Nike, Clear, and Herbalife as well as his lucrative Al Nassr contract, which generates annual earnings of $100–150 million—solidify his standing as the wealthiest active European football player in the world.
His achievements and riches not only show his will and skills but also his impact as a renowned player in football and world sports culture.
Prominent sponsorships and endorsements
Strategic partnerships that forged and expanded over time combined on-field excellence and off-field financial success into harmony for Cristiano Ronaldo, consequently positioning him as an international status symbol.
With an amazing portfolio of endorsement deals since his emergence into the elite professional football league, Ronaldo has grown into one of the most affluent athletes in the world in terms of sponsorships and collaborations.
Nike
Since his 2003 transfer to Manchester United, Ronaldo's relationship with Nike has been the most significant and longest-lasting in his career. Ronaldo's early affiliation with Nike, who are one of the most recognisable sportswear brands, was indicative of his explosive ascent to stardom, as the multinational corporation recognised the young Portuguese star's promise on and off the pitch.
The alliance reached its peak in 2016 when Nike signed Ronaldo to a lifetime contract reportedly worth $1 billion. This contract put him on par with Michael Jordan, whose Nike partnership had previously revolutionised the athlete-brand relationship.
Despite his departure to other football clubs, Ronaldo's lifetime contract—among the most exclusive in sports—confirmed his stature as a timeless emblem for Nike. The Portuguese superstar expanded his portfolio of sponsors by securing numerous prominent collaborations outside of Nike.
Tag Heuer, Armani, Clear Shampoo, Herbalife
Renowned for their precision and superior craftsmanship, Tag Heuer, a Swiss luxury wristwatch firm, partnered with Ronaldo to promote their timepieces. They came to observe that Ronaldo's values mirrored theirs as well.
In a similar vein, Ronaldo was appointed as an ambassador for Armani, which profited from Ronaldo's physical appeal and image to boost its fame. Ronaldo's collaboration with Armani bolstered his connections in the lifestyle and hygiene sectors, while another brand, Clear Shampoo, employed his global image to capture the interest of men's grooming entities across the globe.
In 2013, Ronaldo teamed with Herbalife, a wellness and nutrition firm ideal for his athletic persona. Through their partnership, Ronaldo became a public image for optimal physical health, as Herbalife took full advantage of his self-regulated, fitness-orientated reputation.
Ronaldo's support of Clear Shampoo additionally assisted in helping the established men's hygiene brand expand its market share. In Asia and Europe, where men truly connected with Ronaldo's reputation as a sports hero, this was exceedingly obvious.
Binance, Garena Free Fire
Ronaldo's propensity to adapt to an evolving market was best demonstrated through his exploration of digital spheres, including his collaboration with cryptocurrency platforms Binance and Garena Free Fire.
Ronaldo's partnership with the former, which is the biggest bitcoin exchange, helped him establish himself as an authority in financial technology. This partnership reflects a modern shift towards digital assets, and clearly highlighted his ability to forge alliances that appeal to younger demographics and sectors outside of athletics in the latter stages of his career.
Social media, Louis Vuitton
Ronaldo established himself as a social media sponsorship powerhouse by leveraging his massive following, which on Instagram alone exceeds 500 million followers.
By 2022, Ronaldo had accumulated 800 million followers on all major platforms in addition to earning about $123.9 million in sponsorship value from social media alone. This comprised Facebook, Twitter, and Instagram.
Advertisers tried to capitalise on his remarkable global reach as his works enthralled millions of people across the globe.
Kore's annual "State of the Sports Industry" report states that his efforts resulted in his ranking first among athletes with social media sponsors. Ronaldo's extraordinary promotional influence was highlighted by KORE's adjusted advertising value (AAV) statistic as eclipsing that of Lionel Messi and Neymar.
Signing a $200 million contract with Saudi Arabia's Al Nassr, Ronaldo attained hitherto unprecedented popularity in the Middle Eastern market in 2022. His leaving opened new opportunities for endorsement deals, especially with businesses serving Middle Eastern customers.
Ronaldo's savvy cultural adaptation—clothing often worn on Saudi Arabia's Founding Day—increased his appeal even further in the nation as a whole. Given his enormous impact, it is even more remarkable that this metamorphosis quickly resulted in an influx of almost 8 million followers on Instagram.
Ronaldo's magnetism remained formidable even after he transitioned from European to Middle Eastern football competitions. His continuous partnerships with brands such as Louis Vuitton, in which he and the equally financially successful Lionel Messi starred in an acclaimed chess-themed photo before the 2022 World Cup, testified to his marketability to an international audience. Thanks to the endorsement value this post reflected, it highlighted Ronaldo's impact in the worldwide luxury and fashion sectors.
Through the social media profiles of both sportsmen, over 1.2 billion people were reached. Ronaldo's projected non-sporting income of $55 million in 2022—almost exactly the same as Lionel Messi—indicates his enduring brand power and demonstrates that his sponsorship success is not only dependent on his on-field performances.
By the midpoint of 2025, Ronaldo's net worth is projected to reach $1.24 billion, thereby cementing his place in sports history and inspiring future stars.
From a promising player at Sporting Lisbon to a worldwide legend, he moulded himself into arguably the most financially successful footballers of all time. This was accomplished through his expertise in brand-building and sponsorships
Business ventures and investments
Through his business endeavours and investments, Cristiano Ronaldo has methodically expanded his influence outside the field of play. Among several enterprises, he has built a diversified portfolio covering fashion, hotels, media, wellness, and health.
Ronaldo's early forays into business were defined by initiatives leveraging his reputation. But he has since created a strong portfolio showcasing his distinctive brand and keen understanding of sectors projected to be lucrative.
CR7 fashion brand
Ronaldo's first and most successful commercial venture was the fashion line under CR7. Introduced in 2013 with the CR7 pants, it resurfaced in 2015 with the CR7 footwear. These brands were quite popular among Ronaldo's fans thanks to their association with his name, which reflects his athletic elegance and sense of style.
Collaborating with Eden Parfums, Ronaldo unveiled CR7 Eyewear and the fragrance line called Cristiano Ronaldo Legacy to further cement his market presence. These products continually demonstrate Ronaldo's involvement in the competitive fashion and lifestyle services industries.
Pestana CR7 Lifestyle Hotels
With Pestana CR7 Lifestyle Hotels, a key joint venture with the Pestana Hotel Group, Ronaldo successfully entered the hotel industry in 2016.
Ronaldo has immense personal and professional relevance in Funchal, Madeira, and Lisbon, where the brand's inaugural hotels were built. The primary objective was to attract younger guests with a unique fusion of modernity and elegance.
After almost ten years with Real Madrid, the CR7 hotel portfolio was expanded to include Madrid in 2021, followed by Marrakech in Morocco, totalling five hotels for Cristiano Ronaldo. This growth has imbued the brand with a more cosmopolitan character.
Ronaldo's intercontinental appeal has fuelled the burgeoning hospitality section of the CR7 brand; proposals aim for a hotel in Paris.
CR7 Fitness by Crunch
Not one to rest on his laurels, Ronaldo entered the health sector in 2017 when he founded a gym network named CR7 Fitness by Crunch in association with Crunch Fitness.
These training centres in Portugal and Spain aim to attract individuals who are equally passionate about fitness and a healthy way of life.
Insparya
2019 saw him deepen his explorations in the health and wellness space by co-founding the Madrid hair transplant clinic Insparya. Ronaldo's purchase was proof of his interest in personal care items that would appeal to those seeking consistent healthcare in addition to exercise.
The growth of Insparya, which currently boasts outlets across Portugal and Spain, further illustrates Ronaldo's impact on the health and fitness field. Ronaldo's investment interests—which now straddle the financial and technological domains—showcase his capacity for continuous acquaintance with the latest and most cutting-edge developments.
Binance
For the past few years, particularly with his partnership with leading cryptocurrency exchange Binance, Ronaldo has been at the forefront of electronic financial initiatives. This partnership highlighted his growing appeal among younger, tech-savvy audiences in line with the evolving digital marketplace.
chrono24
Ronaldo's 2023 investment in chrono24, an online market for fancy watches, supports his pursuit of emerging markets. This investment demonstrated his taste for luxury and keen business sense in identifying lucrative niche markets.
Vista Alegre Atlantis
Consistent with his dedication to the globalisation of Portuguese culture, Ronaldo bought a ten percent stake in Vista Alegre Atlantis, a renowned porcelain and earthenware firm. To boost the cultural impact of the Vista Alegre brand, he and the company also set up a joint venture focused on the Asian and Middle Eastern regions.
Media houses
In 2023, Ronaldo acquired a significant proportion of the Portuguese media juggernaut Medialivre (previously Cofina Media). Having acquired several important Portuguese media holdings, including Jornal de Negócios and Correio da Manhã, he came to be even more influential in Portuguese and international media.
Ronaldo's marketing approach is founded on his strong social media presence; hence, strategic collaborations are rather important.
With an Instagram following of over 640 million, Ronaldo has become an invaluable resource for digital marketing. He charges millions of dollars for each sponsored post and has collaborated with prominent businesses such as Nike, Herbalife, and TAG Heuer.
His personal media empire serves as proof of the strength of digital influence, which has given him total control over his public image and reputation.
By means of a sophisticated web of strategic connections, personal branding, and diversification, Cristiano Ronaldo has transformed his public persona into an influential factor in lucrative endeavours.
Ronaldo's shrewd investments and business sense show how professional players could have a long-lasting financial impact outside of the field of play, consequently guaranteeing that his name will live long in disciplines other than football.
The global empire of the sports entrepreneur is a monument to his relentless drive in the boardroom and on the pitch, thereby reflecting the paradigm of the modern athlete.
Real estate and properties
Renowned for his exquisite taste in real estate, Cristiano Ronaldo has painstakingly assembled a property portfolio that reflects his lifestyle and successful career. His financial status and business acumen are highlighted by his vast collection of properties spread across several countries.
Ronaldo first dabbled in real estate when he was young. From that point on, he has amassed an inventory of houses bearing evidence of his wealth and reputation.
In 2015, he spent approximately $18.5 million (€16 million) for a penthouse apartment in the Trump Tower in New York City with this representing one of his most important assets at the time. The three-bedroom condo provides magnificent panoramic views of Central Park and Manhattan.
However, Ronaldo opted to list the property in 2019 due to its fluctuating value, which had plummeted significantly by about 50% from its peak purchase price to $7 million.
Marbella mansion
Away from his New York City apartment, Ronaldo also invested $1.6 million (€1.4 million) to obtain a holiday villa in Marbella, Spain, within the boundaries of an exclusive resort community. This opulent home, which features a private cinema and an infinity pool, accentuates Ronaldo's already outstanding reputation for luxury.
Madrid house
Additionally, his $6 million (€5.6 million) Madrid house in the prestigious La Finca neighbourhood perfectly encapsulates his preference for privacy and security. His initials, which reflect his luxurious way of life and uniqueness, are emblazoned in the entrance of the estate.
Quinta da Marinha estate
Ronaldo is extremely connected to Portugal; in October 2022 he allocated around $10.7 million (€10 million) investments in a large estate situated on the picturesque coastal resort of Cascais.
Currently under construction on an enormous acreage in the upscale Quinta da Marinha region, it is dubbed the most expensive house in Portugal. Once the extensions and renovations have been completed, the house is projected to be valued at €28 million.
Covering a large 2,720 square metres of property, this proposed family residence will feature a home theatre, a gym, and a tennis court—all of which have been meticulously designed with luxury in mind.
Madeira palace
Madeira, Ronaldo's birthplace, was the site of a massive warehouse that he transformed into a seven-story palatial estate with a spectacular Atlantic Ocean view. It is estimated at more than €9.7 million, further strengthening his portfolio of real estate. This property not only represents a luxurious getaway but also his deep roots and everlasting devotion to his homeland.
Riyadh apartment
Ronaldo's connection with Al Nassr has additionally culminated in a lavish apartment for Ronaldo and Georgina Rodríguez, who currently reside in Riyadh, Saudi Arabia. Their lifestyle, which is defined by opulence and seclusion, and their personality traits point towards a desire to provide a loving home for their family.
In order to enhance the value of their portfolio even further, the pair has begun exploring prospective real estate purchases in additional major cities, including Miami.
Ronaldo's real estate holdings are estimated to be valued more than $107 million (€100 million), which reflects his keen business intellect as well as enormous riches in the booming real estate market.
Each property symbolises Ronaldo's carefully planned lifestyle, which prioritises luxury, seclusion, and solitude—all of which are crucial to his personal brand and public persona.
The real estate deals Cristiano Ronaldo initiates are a microcosm of his whole financial plan, combining relaxation with smart investing. These homes will be more than just a place for him to live as he gets ready to retire from professional football; they will be lifelong reminders of his impact on the sports world and beyond.
Watercraft, private planes, and exotic cars
As is appropriate for one of the most popular and powerful athletes in the world, Cristiano Ronaldo's life is entwined with splendour, fame, and a penchant for exclusive possessions.
Ronaldo has allocated his remarkable wealth of around 766 million euros to several luxury assets, and hisrefined taste and accomplishments are apparent in his astonishing collection of yachts, private jets, and cars.
Car collection
The Ferrari LaFerrari is one of the staples in Ronaldo's garage
Owning the most sought-after and iconic supercars in the world, Ronaldo's enormous collection of cars clearly illustrates his fascination for high-performance vehicles. His collection of roughly twenty luxurious automobiles perfectly captures his lifelong passion for technological innovation, elegance, and speed.
Ronaldo has several valuable assets with the Ferrari LaFerrari being the most expensive piece. It is believed to be worth about $3 million.
Representing the peak of Italian automotive design, this marvel of Italian automobile engineering is powered by a hybrid V12 engine generating a staggering 963 horsepower with maximum speeds of 372 km/h.
Among the other notable additions is the Bugatti Chiron, an embodiment of outstanding performance and sophistication priced around $2.5 million. Its powerful 16-cylinder engine and aerodynamic appearance sets it apart.
Ronaldo's collection comprises two further additions: the extremely exclusive Ferrari F12 TDF, valued at $915,000, and the Bugatti Veyron Grand Sport Vitesse, which he acquired for $1.6 million. These show his taste for cars with unmatched performance and combined visual attractiveness.
Ronaldo's garage houses an additional automobile known as the McLaren Senna, named after the legendary Formula One driver Ayrton Senna.
Estimated to be worth around $800,000, it was constructed with track capabilities in mind, reflecting Ronaldo's passion for speed and his family's background in automotive engineering.
Completing his collection of luxury cars is a $700,000 Mercedes G-Waggon Brabus, renowned for its opulence and durability; a $450,000 Ferrari 599 GTO, which honours racing history; and a $350,000 Lamborghini Aventador which symbolises power and grandeur.
Complementing this grand collection are the $130,000 Cadillac Escalade and the $250,000 Bentley Flying Spur. For family trips and other special events, the former—an SUV that effortlessly combines performance and luxury—is ideal.
As Ronaldo keeps pushing the boundaries of luxury and speed, his car collection is evidence of his relentless dedication to performance and style as well as his tremendous wealth. He has opted for a range of cars that reflect his personality and way of life.
Private jets
Besides his impressive fleet of exclusive chauffeur-driven automobiles, Ronaldo's taste in luxury travel is noteworthy. He expended $25 million for the Gulfstream G200 in 2015 while a player for Real Madrid. The two engines of the yacht, designed for rapid transit across Europe, allow it to cruise at a speed of 901 km/h (560 mph).
This luxurious jet, built in 2006, had a comprehensive makeover in 2019 to upgrade its already lavish interior. The main bedroom features a queen-sized bed; the ensuite VIP bathroom was fitted with a shower; the cabin became spacious enough to accommodate several additional beds.
Ronaldo also owns a Gulfstream G650, a private aircraft worth over $73 million. Renowned for its luxurious interior and high-end conveniences, the G650 can accommodate up to 18 passengers at a maximum speed of 956 km/h (594 mph) and an altitude of 51,000 feet.
Modern corporate facilities and a cosy and serene cabin make this aircraft perfect for family holidays as well as work trips.
These aifcrafts help Ronaldo commute from one commitment to another in the lap of luxury, whether it is a football game, a personal occasion, or a holiday, therefore reflecting his way of life.
Yachts
Ronaldo's taste for the ostentatious is demonstrated further by his purchase, just over four years ago, of a breathtaking Azimut Grande 27, a superyacht worth around six million euros.
Modern features such as an elevated helm station that maximises comfort and space enable this 27-metre wonder to effortlessly blend performance and majesty.
Sophisticated carbon fibre technology facilitates weight reduction and enhances the structural integrity, which in tandem delivered the astounding stability and speed the yacht exhibits during voyage.
The architectural layout of the Azimut Grande 27 promotes broad themes and panoramic views. Comprising a massive owner's apartment, an ample living area suffused in natural light, and four guest cottages, the layout is simply breathtaking. It is the ideal setting to unwind or entertain guests.
Perfect for both luxury and relaxation, this yacht is exceptional in performance. Its dual MAN V12 engines allow it to attain a cruise speed of 24 knots and a maximum speed of 28 knots.
Philanthropy and charity donations
In addition to his exceptional football skills, Cristiano Ronaldo is well-known for his consistent dedication to philanthropy and charitable activities, attesting to his desire to change the world and his strong moral compass.
Ronaldo has donated an enormous portion of his wealth—an estimated 766 million euros—to a range of charitable causes, thus demonstrating that the contributions one makes to society define success far more than personal achievements.
His philanthropic career is distinguished by a long list of contributions and initiatives aimed at benefiting those in need. Over the years, he surrendered millions of dollars to an array of diverse nonprofit organisations, with an eye on those who support children, institutions, and individuals affected by disasters specifically.
2015 saw one of his finest gestures of kindness when he conferred on a children's hospital in Portugal, his birthplace, an astonishing 7 million euros. By means of this donation to finance the construction of a new paediatric wing, he showed his dedication to improving healthcare for vulnerable youths in his home nation.
Ronaldo regularly supports the operations of charitable groups and has made large financial contributions to them. Since 2014, he has used his popularity to support Save the Children and its mission of improving the living conditions of children all over the world.
By supporting initiatives addressing child poverty, hunger, and education, he repeatedly demonstrated that athletes can have positive impacts using their platform. Another instance of Ronaldo's incredibly generous character is his assistance following natural disasters.
He often leads the way for aiding local populations devastated by catastrophic events. For example, he sent 10,000 euros to Nepal following the horrible occurrences of 2015 to expedite the recovery process and relieve the surrounding populations.
His considerable empathy, awareness of world events, and readiness to act when needed most are shown by his haste to react to calamities. Moreover, Ronaldo is well known for his dedication to education promotion and young people's empowerment.
He has funded projects helping impoverished children obtain the education necessary since he firmly believes in the importance of education in the eradication of generational poverty. Working in this field, he has funded children's education and granted scholarships' aid, thereby opening doors for future generations.
Additionally, Ronaldo founded the "CR7 Foundation" in 2020 to foster social responsibility and help impoverished children through the implementation of multiple health and educational programs. He laid this basis with the aim of giving young people the tools they need to succeed.